Sunday, August 1, 2010

Hit the Road with Levi’s, Alamo Drafthouse and Gowalla!

(From gowalla.com)
We’re happy to announce that we’ve teamed up with Levi’s and Alamo Drafthouse for some summertime movie fun: the 2010 Rolling Roadshow! The Rolling Roadshow is a nationwide tour of free outdoor 35mm movie screenings, which pair renowned films with the famous locations where they were shot or set. Gowalla worked together with Levi’s and Alamo Drafthouse to create Gowalla Trips highlighting scenes from the films for nine of the Rolling Roadhouse tour cities. For instance, in New York, in conjunction with the screening of The Godfather II, we’re offering a Gowalla Trip you can’t refuse: Trace the path of Vito Corleone from Ellis Island through his boyhood home and stomping grounds in Little Italy, grab some cannolis at Caffe Reggio, visit the site of Luca Brasi’s death, Vito’s narrow escape from the hospital and more.

We’ve created Trips for the following movies/cities:

You can access the Trips by following Levi’s on Gowalla. The first 50 people to complete the respective Trip in each city will receive a VIP package to attend the corresponding Rolling Roadshow screening, so get out there and start experiencing the movie magic!

All Rolling Roadshow screenings are free and open to the public. Some screenings may feature surprise celebrity guests, and each location will feature fun events. For more details on the Gowalla Trips for the 2010 Rolling Roadshow, head to http://gowalla.com/levis, or for more information on the Rolling Roadshow itself, simply point your browser to http://rollingroadshow.com.

3 comments:

Jeff Massie said...
This comment has been removed by the author.
Jeff Massie said...

"We Are All Workers hits the road with nine seminal screenings proving that everybody’s work is equally important" ...

Well, Levi's is so "inspired by the spirit of the American worker" that they've made 100% of their jeans in Mexico and Guatemala since 2001. Not that that makes them any different than just about every other U.S.-based clothing manufacturer, but all things considered this campaign takes some major cojones ...

And then there's their billboard at the corner of Hollywood and Vermont in L.A. showing a couple of guys running away from what looks like a book burning ... Weird, just weird ... good soundtrack on the video, though ...

Aladdin said...

So how does Levi's plan to let people know HOW to pick up the VIP package if they are in the first 50? No message system through Gowalla, so what's the deal?