We’re happy to announce that we’ve teamed up with Levi’s and Alamo Drafthouse for some summertime movie fun: the 2010 Rolling Roadshow! The Rolling Roadshow is a nationwide tour of free outdoor 35mm movie screenings, which pair renowned films with the famous locations where they were shot or set. Gowalla worked together with Levi’s and Alamo Drafthouse to create Gowalla Trips highlighting scenes from the films for nine of the Rolling Roadhouse tour cities. For instance, in New York, in conjunction with the screening of The Godfather II, we’re offering a Gowalla Trip you can’t refuse: Trace the path of Vito Corleone from Ellis Island through his boyhood home and stomping grounds in Little Italy, grab some cannolis at Caffe Reggio, visit the site of Luca Brasi’s death, Vito’s narrow escape from the hospital and more.
We’ve created Trips for the following movies/cities:
- Jackie Brown in Los Angeles
- Dirty Harry in San Francisco
- There Will Be Blood in Bakersfield, CA
- The Blues Brothers in Joliet, IL
- Rocky in Philadelphia
- On the Waterfront in Hoboken, NJ
- RoboCop in Detroit
- Red Dawn in Las Vegas
- The Godfather II in New York
You can access the Trips by following Levi’s on Gowalla. The first 50 people to complete the respective Trip in each city will receive a VIP package to attend the corresponding Rolling Roadshow screening, so get out there and start experiencing the movie magic!
All Rolling Roadshow screenings are free and open to the public. Some screenings may feature surprise celebrity guests, and each location will feature fun events. For more details on the Gowalla Trips for the 2010 Rolling Roadshow, head to http://gowalla.com/levis, or for more information on the Rolling Roadshow itself, simply point your browser to http://rollingroadshow.com.